NNHU

Marketing & Growth

Marketing & Growth

Five years of hands-on experience across Brand Marketing, Growth Marketing, Product Marketing, E-commerce, Digital Marketing and Marketing Operations in F&B, Consulting and Training industries.

What I do

Growth MarketingBrand MarketingProduct MarketingMarketing OperationsLeadership
Growth Dashboardlive

Revenue

+46%

ROI / mo

~14%

Ad Cost

−8%

Marketing Funnel
Awareness100%
Consideration74%
Lead48%
Conversion3–5%
Lead Pipeline
820New
560Qualified
410Nurture
240Opportunity
96Won
Qualified
Landing CVR
Content Workflow

Backlog

Brief
Keyword

In progress

Draft
Design

Published

Blog
Social
Email
Campaign PerformanceKPI
64%

Campaign OKR

Reach
Leads

Meta

Shopee

Lazada

Selected Projects

Four projects across e-commerce, brand, operations and lead generation.

01

E-commerce Channel Setup & Operations for a Craft Beer Brand

Build online sales channels from scratch and create a stable revenue stream.

Pipeline

1,240

Funnel

Leads
Qualified
Proposal
Won
Storefront screenshot
Product bundle
Product bundle

Revenue

+46%

YoY

Ad cost

-8%

Execution

30% faster

Ads dashboard

Revenue

+46%

YoY

Ad cost

-8%

Execution

30% faster

Sales performance chart
Campaign visual
Campaign visual

Scope

E-commerce setupDigital advertisingTeam operationsPricing & channel structureBundles & promotions

Key actions

  • Built Shopee, Lazada and Facebook commerce channels from scratch
  • Defined pricing strategy and channel structure
  • Created product bundles and promotional programs
  • Launched Facebook Ads and Shopee Ads
  • Standardized workflows, reports and team training

Results

  • E-commerce stabilized after ~3 months
  • Revenue increased 46%
  • Ad costs reduced 8%
  • Avg. monthly ROI ~14%

Value delivered

  • A scalable online revenue channel
  • Reduced operational risk via standard processes
  • A team able to operate independently
02

New Product Launch & Brand Building through Community Activation

Launch a new product, build awareness and connect directly with target customers.

Launch key visual
Launch key visual
Event photos
Event photos
Community activation
Community activation
Social media content
Social media content
Product image
Product image

Scope

Product LaunchBrand MarketingEvent ActivationCommunity Building

Key actions

  • Planned integrated online and offline launch strategy
  • Developed brand message and launch content
  • Organized launch events and community activations
  • Built and engaged a core customer community
  • Coordinated teams for a consistent brand experience

Results

  • Reach +35–45%
  • Engagement +25–35%
  • ~120–280 event participants
  • ~65% continued engagement
  • Revenue +20–30% during launches

Value delivered

  • Accelerated market entry
  • An early brand & community foundation
  • Higher customer trust and engagement
03

Marketing System & Team Standardization

Build a structured and measurable marketing system ready for scaling.

Revenue

+46%

Users

24

Plan

92%

Performance

78%

Targets

KPI framework

Q3 Roadmap

Planning dashboard
Workflow
Workflow
Team structure
Team structure

Revenue

+46%

Users

24

Plan

92%

Performance

78%

Targets

Reporting system

Scope

Marketing StrategyTeam SetupPerformance ManagementWorkflow & Reporting

Key actions

  • Defined quarterly strategies, OKRs and KPIs
  • Designed team structure, roles and workflows
  • Standardized reporting and performance tracking
  • Trained the team in content, ads, AI tools and problem solving
  • Improved Marketing–Sales–Operations collaboration

Results

  • 100% of activities KPI-tracked
  • Execution time −20–30%
  • Marketing–Sales aligned in ~2 months
  • Led a 6-member team

Value delivered

  • Fragmented tasks became a data-driven system
  • Decisions based on clear information
  • More efficiency without more headcount
04

B2C Course Launch & Lead Generation

Launch new training products and generate qualified leads for Sales.

Pipeline

1,240

Funnel

Leads
Qualified
Proposal
Won
Landing page
Campaign content
Campaign content

Pipeline

1,240

Funnel

Leads
Qualified
Proposal
Won
Funnel diagram

Revenue

+46%

Users

24

Plan

92%

Performance

78%

Targets

Lead dashboard
Product positioning
Product positioning

Scope

Product MarketingGo-to-MarketContentLead GenerationLanding Page

Key actions

  • Researched customer insights
  • Developed positioning and value propositions
  • Built landing pages and conversion-focused content
  • Launched multi-channel campaigns
  • Worked with Sales to qualify and optimize leads

Results

  • Landing conversion ~3–5%
  • Qualified leads ~60–70% of total

Value delivered

  • Faster time to market
  • Higher sales efficiency
  • Reduced marketing waste
  • A repeatable launch framework
Open to Marketing, Product & AI roles

Let's build something meaningful.

Turning a business problem into a product — or growing one with marketing? I'd love to talk.

Emailhello@nhu.buildLinkedInin/huynhnhuGitHub@HuynhNhu749
hello@nhu.build