Growth Marketing · Building with AINguyen Thi Huynh NhuNguyen Thi Huynh Nhu

Growth Marketing LeaderMarketing OperationsBusiness Systems Builder (AI)

Help companies grow through Marketing, Business Systems and AI-powered products.

Business System Builder

About

About

A marketing leader who moved into building AI-powered business systems.

I started in marketing — brand, growth, e-commerce and operations — and kept gravitating toward the systems behind the work.

When my company was running on scattered spreadsheets and memory, I taught myself to build software with AI and shipped a company-wide operating system used daily by 20–25 people.

Today I sit at the intersection of marketing, business operations and AI product building.

Leadership philosophy

Set clear goals, build the system that makes them measurable, and give the team the clarity to own their results.

Marketing → AI Product

I didn't leave marketing for AI — I use AI to build the systems marketing and the business need to grow.

Working style

  • Systems-driven leadership with clear goals
  • Strong cross-functional collaboration
  • Transparent, proactive and results-oriented
  • Balanced discipline, creativity and performance
  • Open, respectful and learning-focused leadership

Core values

ClarityOwnershipContinuous learningRespectResults

Tools

Claude CodeVS CodeChatGPTNotionMondayMISA CRMMeta AdsGA4Google Workspace

Certifications

Digital & Performance MarketingBusiness & Marketing Strategy

Impact at a glance

46%

E-commerce Revenue Growth

14%

Avg. Monthly ROI

14+

Business Modules Built

20–25

Company-wide System Users

How I create value

From a business problem to measurable impact.

Business Problem

Start from a real operating problem — fragmented work, no visibility, slow decisions.

Experience

Experience

Marketing leadership and product building across F&B, consulting and training.

Magnolia

Marketing Team Leader & AI Product Builder

PresentVietnam

Context: Craft beer F&B company modernizing its operations.

Responsibilities

  • Lead marketing strategy and team
  • Design and build the Business Operating System
  • Align marketing, sales and operations

Selected achievements

  • Built a 14+ module company-wide platform
  • 46% e-commerce revenue growth
  • Reduced advertising cost

Related projects

Magnolia Business Operating SystemE-commerce channel setupMarketing system standardization

Skills demonstrated

Growth MarketingBusiness AnalysisAI-assisted DevelopmentLeadership

Why Me

Why My Profile Is Different

My advantage is not one isolated skill. It is the ability to connect disciplines that are usually separated.

1

I understand how to create growth.

Marketing, E-commerce, GTM, Product Marketing, Lead Generation.

2

I understand how businesses operate.

Planning, Reporting, Workflow, Sales, Commercial, HR, Finance and Operations.

3

I can turn problems into products.

User Discovery, Business Analysis, Product Thinking and Feature Definition.

4

I can independently build the solution.

Claude Code, VS Code, Coding, Testing, Debugging and Deployment.

5

I can lead people through change.

Team Leadership, Coaching, KPI, OKR, Process Standardization and AI Adoption.

6

I build systems that continue creating value.

Company-wide adoption, measurable workflows, centralized data and continuous improvement.

In one line

Marketing helps me understand customers and growth.

Business Analysis helps me identify the real problem.

Product Thinking helps me design the right solution.

AI helps me build faster.

Leadership helps the solution become part of how the company works.

Featured Project

Magnolia Business Operating System

A company-wide platform I designed and built — one connected system across every function.

Let's build something meaningful.

Turning a business problem into a product — or growing one with marketing? I'd love to talk.