Magnolia
Marketing Team Leader & AI Product Builder
PresentVietnam
Context: Craft beer F&B company modernizing its operations.
Responsibilities
- Lead marketing strategy and team
- Design and build the Business Operating System
- Align marketing, sales and operations
Selected achievements
- Built a 14+ module company-wide platform
- 46% e-commerce revenue growth
- Reduced advertising cost
Revenue
+46%
Users
24
Plan
92%
Performance
Targets
Related projects
Magnolia Business Operating SystemE-commerce channel setupMarketing system standardization
Skills demonstrated
Growth MarketingBusiness AnalysisAI-assisted DevelopmentLeadership