AI Product & Business Systems

AI Product & Business Systems

I independently turn business problems into working software — from user discovery and requirement analysis to product design, coding, debugging, deployment and continuous improvement.

The Challenge

A business running on scattered spreadsheets.

  • Everything lived in Excel
  • Fragmented files across teams
  • Slow, repetitive manual work
  • No real-time visibility
  • Planning was difficult and unreliable
My Solution

One Business Operating System.

Instead of patching spreadsheets, I designed and built a single platform where the whole company plans, sells, reports and operates — in real time.

20–25 employeesCompany-wide adoption14+ business modulesSole product owner and builder
Live Demo

14+ connected modules

One platform. Fourteen connected systems.

Click a module to see its users and key workflows.

Technical × Business Case

Sales OS & MISA — two-way integration

Sales OS is the most complex module because it connects bidirectionally with MISA. Scheduled jobs synchronize transactional data from MISA into the internal application, while route-planning updates are sent from the internal platform back to the MISA route-management system.

  • Integration flow diagram
  • Cron synchronization
  • Data import from MISA
  • Route-plan updates back to MISA
  • Sales planning
  • Reporting
  • User workflow

MISA

System of record

MISA → app (cron)
app → MISA (routes)

Sales OS

Internal platform

Build Journey

From requirement to running software.

Requirement Analysis

Workflow Design

Business Rules

AI-assisted Development

Testing

Deployment

Impact

Replaced fragmented Excel-based workflows

Reduced manual processing

Centralized operational information

Turned memory-based work into measurable processes

Enabled detailed planning and better decisions

Helped teams focus on revenue-generating activities

Revealed bottlenecks that reduced performance

Improved visibility across departments

Supported company-wide collaboration

Technology

Built with a modern stack.

CC

Claude Code

AI development partner

VC

VS Code

Build environment

S

Supabase

Database & auth

C

Cloudflare

Hosting & delivery

M

MISA

Two-way data integration

G

GitHub

Version control

Thinking Framework

How I Think

My work begins with understanding the real problem, not selecting a tool.

  1. 1

    Observe

    Identify where work slows down, where information is lost and where people depend on memory or manual repetition.

  2. 2

    Ask Why

    Separate symptoms from the root cause before proposing a solution.

  3. 3

    Understand the User

    Learn how people actually work rather than relying only on documented processes.

  4. 4

    Analyze the Business

    Clarify business rules, roles, dependencies, decisions and expected outcomes.

  5. 5

    Map the Workflow

    Turn fragmented activities into a clear end-to-end operating flow.

  6. 6

    Define the System

    Define modules, features, data structures, permissions and integrations.

  7. 7

    Build with AI

    Use Claude Code in VS Code to accelerate implementation while retaining full ownership of product decisions.

  8. 8

    Test in Real Work

    Validate the solution with actual workflows and users.

  9. 9

    Measure the Impact

    Evaluate whether the solution improves visibility, speed, decision-making or revenue-focused execution.

  10. 10

    Improve Continuously

    Use feedback, errors and new requirements to continuously evolve the product.

Working Principles

Working Principles

01

Business First

Technology must solve a real business problem.

02

Understand Before Building

I don't build features before understanding the user, process and expected decision.

03

Systems Over Manual Dependency

Good operations should not depend on individual memory or repeated manual work.

04

Data Over Assumptions

Planning and decisions should be supported by visible, measurable information.

05

Build for Adoption

A system only creates value when people can understand and use it in real work.

06

Release, Learn, Improve

Deliver usable value early, then improve through feedback and real usage.

07

Ownership End to End

I take responsibility from problem discovery to implementation and continuous improvement.

08

Growth Must Be Sustainable

Campaign results matter, but systems, teams and processes determine whether growth can scale.

Open to Marketing, Product & AI roles

Let's connect

I help businesses solve growth challenges by combining Marketing, Business Systems, and AI—from strategy to execution.